If you’re planning an evangelistic event, promotion isn’t optional—it’s essential. Without strategic outreach, even the best-planned church events can fall flat. But what if the Bible had a marketing blueprint you could follow?

Let’s take a closer look at King Hezekiah’s evangelistic campaign in 2 Chronicles. This ancient king used practical strategies that still apply to today’s digital and in-person outreach. Here are seven evangelism marketing tips inspired by his example.

1. Meet a Real Need in Your Community

Every event your church promotes should do more than fill seats—it should genuinely help people connect with Jesus or grow in their faith. Hezekiah’s Passover wasn’t just a nod to religious tradition. It was an opportunity for revival, and it touched a spiritual need deeply felt by both Judah and the northern tribes. In the same way, your outreach efforts should be carefully crafted to address the real concerns and spiritual hunger in your community.

2. Speak Directly to Your Audience

Hezekiah didn’t try to please everyone. He spoke boldly and directly to people who had suffered, saying, “Return to the Lord… and He will show you compassion.” He didn’t water down the message for fear of rejection. Instead, he addressed their pain and offered hope. That’s a model for us today: know who you’re talking to, understand their spiritual condition, and speak to their hearts with truth and compassion.

3. Boldly Overstate the Benefits

Hezekiah’s invitation wasn’t timid. He promised that returning to God would result in compassion and family restoration. It was a God-sized claim—but one led by the Spirit. In your marketing, don’t shy away from showing the impact people can expect when they come to your event. Be bold. Show how lives can be changed. Just be sure to stay prayerfully grounded in the Spirit’s leading, so your message casts a compelling and honest vision.

4. Ask for an Immediate Response

In Hezekiah’s time, people had just a few weeks to respond and travel to Jerusalem. Despite the short notice, people came. The urgency worked. In today’s fast-paced world, people still need that nudge. Asking for early registrations, RSVP commitments, or a simple “I’m interested” click creates a mental and calendar-level commitment. The easier you make it to respond, the more likely people are to show up. Think web forms, text options, or even paper signups—whatever reduces friction and encourages immediate action.

5. Use a Multi-Touch Communication Approach

Hezekiah’s team didn’t rely on one messenger. They used multiple methods—letters, proclamations, and runners—to spread the word across a divided kingdom. That same principle applies now more than ever. People consume information through different channels: social media, email, printed mail, street signs, and personal conversations. To be effective, your church’s marketing should include a full campaign—digital ads, direct mail, invite cards for members, and even banners outside your building. Reaching people where they are increases your visibility and makes a deeper impact.

6. Create a Consistent Event Identity

It’s likely that Hezekiah’s messengers carried flags, wore recognizable uniforms, or traveled with visible symbols of authority. Today, that translates to branding. A consistent visual identity—colors, fonts, logos, and imagery—helps people recognize your event instantly, no matter where they see it. Whether it’s a Facebook ad, a flyer, or a postcard in the mail, consistency creates familiarity and builds trust.

7. Over-Communicate the Message

Let’s face it—people are busy and distracted. One announcement won’t cut through the noise. Hezekiah’s message was repeated and reinforced, giving people multiple opportunities to respond. In the same way, modern ministry leaders should plan on communicating early, often, and through multiple channels. Repetition isn’t redundant—it’s strategic. If you’re tired of talking about the event, you’re probably just starting to reach your audience.

Final Thoughts: Hezekiah’s Results Can Be Yours

When Hezekiah promoted the Passover, the response was overwhelming. The celebration was so powerful, the people extended it another seven days. That’s the power of strategic, Spirit-led marketing.

If you’re a pastor or ministry leader, know this: you are called for such a time as this. God is already working in your church and your community. With prayer, purpose, and effective promotion, your next evangelistic event could be the beginning of a spiritual revival.

Want more ministry insights?
Subscribe to our podcast, Ministry Insights by SermonView, and check out our previous episode on why Easter is a great time to launch an evangelistic series.