Welcome to Ministry Insights
A series of short videos offering practical ministry advice from a marketing perspective. These insightful videos are designed to empower you with effective strategies and creative ideas to enhance your church's outreach and engagement.We hope these tips, insights, and inspiration, are a blessing to you and your ministry.

January 5, 2026
Stop Striving in Ministry: God Doesn’t Need Your Strength, He Wants Your Surrender
There comes a moment in ministry when you realize that working harder is not the same as bearing fruit. You can stay busy, keep the calendar full, and still feel like something is missing. Not because you lack passion, but because God never asked you to carry the weight of the work alone. Jesus does not need your strength as much as He wants your surrender. The most fruitful ministry is not built on striving, but on abiding. When we stop asking God to bless what we have already decided and instead invite Him to lead, something shifts. Peace returns.…

December 22, 2025
Why Your Church Website Isn’t Reaching Guests and the 4 Roles You Need to Fix It
Your church website is the front door of your ministry in the digital age. Every social post, livestream, and email campaign ultimately leads people back to it, making your website one of the most important evangelism tools you have.…

December 11, 2025
Larry’s 2025 Christmas Letter
“Todd, we need help.” Last February, when Pastor Chris called about an upcoming evangelistic series, Todd recommended our Prophecies of Hope theme. They had gotten away from “traditional” evangelism marketing, but weren’t seeing the results they wanted. So Todd put together a multi-touch campaign for them that included: The result? Nearly 100 people in the community registered with their contact information, and over the course of the series, they saw over 70 guests. One of them, Mike, got the flyer in the mail and was intrigued. He reserved his seat through our pre-registration platform, showed up opening night, and kept coming back.…

December 8, 2025
The 30-Second Ministry Habit: How Relational Pings Keep Faith Alive in a Distracted World
Relational pings are brief, consistent touchpoints that keep you present in someone’s life without demanding much time. In a distracted digital world, these small moments often become the bridge to deeper spiritual conversations.…

November 24, 2025
20 Years, 5 Ministry Lessons, and One Unshakable Truth Every Pastor Needs
Twenty years in, I can say this with a full heart: the work isn’t yours to carry alone. God has been faithful in every pivot, every scary season, every moment we didn’t know how we’d make it. Your calling is to serve with excellence, to keep showing up, and to add value to the people in front of you. The outcome belongs to Him. And when you remember that your church is God’s church, not yours, panic loosens its grip and peace takes its place.…

November 10, 2025
We Don’t Lead Alone: How Gratitude Transforms Leadership and Ministry
When I finished my PhD, I counted 178 names—178 people who believed in me, prayed for me, and helped me finish the race. Saying their names out loud reminded me of something sacred: we don’t lead alone. Gratitude isn’t just good manners; it’s what keeps our hearts soft, our spirits humble, and our ministries strong.…

October 27, 2025
From Quitting to Doctorate: 5 Lessons That Helped Me Finish My PhD
Two weeks into my doctoral program, I was ready to quit. The workload was overwhelming, and I felt in over my head. But one small shift, choosing to stop overthinking and simply keep moving, changed everything. Three and a half years later, I walked across the stage in my regalia as Dr. Witzel. In this post, I share five lessons from my PhD journey that can help you finish your own God-sized goals.…

October 20, 2025
Stop Saying “We Don’t Do Social Media Advertising” — Here’s Why Your Church Can’t Afford to Ignore It
Some pastors still say, “We don’t do social media advertising.” But in a world where the average American spends nearly half their waking hours online, that choice quietly sabotages evangelism. Social media is today’s town square—and if your church isn’t present there, for many in your community, you don’t exist. The gospel hasn’t changed, but our methods must.…

October 13, 2025
3 Website Features Proven to Fuel Church Growth
Your church website can be more than an online brochure. Research from a study of 116 church websites revealed three key features that directly correlate with church growth: customization, a dedicated guest page, and video archives of worship services. When implemented, these features reduce uncertainty, build trust, and create a digital front door that helps people take their first step toward Jesus.…

October 6, 2025
The Heart of Church Is People, Not Production
It is easy to let cameras, livestreams, and programs take center stage in ministry, but church was never meant to be defined by production quality. In this post, Larry Witzel shares his personal journey of stepping back from tech to rediscover the heart of ministry, caring for people, honoring volunteers, and building true community.…

January 5, 2026
Stop Striving in Ministry: God Doesn’t Need Your Strength, He Wants Your Surrender
There comes a moment in ministry when you realize that working harder is not the same as bearing fruit. You can stay busy, keep the calendar full, and still feel like something is missing. Not because you lack passion, but because God never asked you to carry the weight of the work alone. Jesus does not need your strength as much as He wants your surrender. The most fruitful ministry is not built on striving, but on abiding. When we stop asking God to bless what we have already decided and instead invite Him to lead, something shifts. Peace returns.…

December 22, 2025
Why Your Church Website Isn’t Reaching Guests and the 4 Roles You Need to Fix It
Your church website is the front door of your ministry in the digital age. Every social post, livestream, and email campaign ultimately leads people back to it, making your website one of the most important evangelism tools you have.…

December 8, 2025
The 30-Second Ministry Habit: How Relational Pings Keep Faith Alive in a Distracted World
Relational pings are brief, consistent touchpoints that keep you present in someone’s life without demanding much time. In a distracted digital world, these small moments often become the bridge to deeper spiritual conversations.…

November 24, 2025
20 Years, 5 Ministry Lessons, and One Unshakable Truth Every Pastor Needs
Twenty years in, I can say this with a full heart: the work isn’t yours to carry alone. God has been faithful in every pivot, every scary season, every moment we didn’t know how we’d make it. Your calling is to serve with excellence, to keep showing up, and to add value to the people in front of you. The outcome belongs to Him. And when you remember that your church is God’s church, not yours, panic loosens its grip and peace takes its place.…

November 10, 2025
We Don’t Lead Alone: How Gratitude Transforms Leadership and Ministry
When I finished my PhD, I counted 178 names—178 people who believed in me, prayed for me, and helped me finish the race. Saying their names out loud reminded me of something sacred: we don’t lead alone. Gratitude isn’t just good manners; it’s what keeps our hearts soft, our spirits humble, and our ministries strong.…

October 27, 2025
From Quitting to Doctorate: 5 Lessons That Helped Me Finish My PhD
Two weeks into my doctoral program, I was ready to quit. The workload was overwhelming, and I felt in over my head. But one small shift, choosing to stop overthinking and simply keep moving, changed everything. Three and a half years later, I walked across the stage in my regalia as Dr. Witzel. In this post, I share five lessons from my PhD journey that can help you finish your own God-sized goals.…

October 20, 2025
Stop Saying “We Don’t Do Social Media Advertising” — Here’s Why Your Church Can’t Afford to Ignore It
Some pastors still say, “We don’t do social media advertising.” But in a world where the average American spends nearly half their waking hours online, that choice quietly sabotages evangelism. Social media is today’s town square—and if your church isn’t present there, for many in your community, you don’t exist. The gospel hasn’t changed, but our methods must.…

October 13, 2025
3 Website Features Proven to Fuel Church Growth
Your church website can be more than an online brochure. Research from a study of 116 church websites revealed three key features that directly correlate with church growth: customization, a dedicated guest page, and video archives of worship services. When implemented, these features reduce uncertainty, build trust, and create a digital front door that helps people take their first step toward Jesus.…

October 6, 2025
The Heart of Church Is People, Not Production
It is easy to let cameras, livestreams, and programs take center stage in ministry, but church was never meant to be defined by production quality. In this post, Larry Witzel shares his personal journey of stepping back from tech to rediscover the heart of ministry, caring for people, honoring volunteers, and building true community.…

September 22, 2025
You Are God’s Masterpiece: 4 Steps to Restore Your Original Design
You are God’s masterpiece—crafted with intention, purpose, and love. Yet life’s wounds, lies, and choices can pull us away from who we were created to be. In this post, discover the meaning of your original design and learn 4 practical steps to return to the identity and purpose God envisioned for you.…

September 8, 2025
Failure Is Not the Opposite of Success: Why Your Ministry Needs a Safe Space to Fail
If your ministry never fails, it’s probably not innovating. Discover how creating a safe space for failure unleashes bold ideas, deeper learning, and greater Kingdom impact.…

August 25, 2025
5 Barriers to Innovation in Your Church (and How to Break Free)
Innovation is harder in the church than it should be. Not because we lack vision, but because powerful cultural, relational, and neurological forces keep us stuck. Here are five barriers, and how to overcome them with courage, clarity, and faith…

August 11, 2025
I Almost Quit: 7 Hard-Earned Lessons from a Year of Podcasting for Pastors
Six months in, I was ready to pull the plug. The work, the creativity, and the grind were a lot. And we weren’t seeing much traction. I sat down with my team and asked the hard question: Is this even worth it? Spoiler alert: We kept going. And today, with Season 2 of the Ministry Insights podcast now underway, I want to pull back the curtain and share 7 lessons I’ve learned about creating sustainable, meaningful digital content that truly serves pastors.…

July 28, 2025
The One Mindset Shift That Could Unlock Your Ministry Breakthrough
True innovation in ministry isn’t about trends or technology—it’s about Spirit-led creativity. Discover five simple habits any church leader can adopt to spark meaningful change and grow more effective in their mission.…

July 21, 2025
Innovation in Ministry: 5 Habits of Spirit-Led Church Leaders
True innovation in ministry isn’t about trends or technology—it’s about Spirit-led creativity. Discover five simple habits any church leader can adopt to spark meaningful change and grow more effective in their mission.…

July 14, 2025
How to Spark Innovation in Ministry: A 9-Step Framework for Church Leaders
Discover a practical 9-step innovation cycle designed for pastors. Learn how to lead change in your church through Spirit-led steps.…

July 7, 2025
Why Innovation Is Essential for Church Growth in 2025
Discover why innovation in ministry isn’t optional—it’s obedience. Churches can thrive by embracing creative change that aligns with God’s mission.…

June 30, 2025
Why the Offer Is the Most Important Part of Your Evangelism Marketing Campaign
The success of your Evangelist campaign starts with the offer. If it doesn’t meet a real need, nothing else matters.…

June 23, 2025
Why Most Churches Stop Growing (And How to Reignite Evangelism)
Many churches gradually turn inward and lose their evangelistic fire—but when mission takes center stage again, everything changes…

June 16, 2025
Hard Work Alone Won’t Grow Your Ministry (Do This Instead)
It’s easy to feel like you’re not making progress—even when you’re always busy. Here’s how to stop spinning your wheels and finally get ahead in ministry.…

June 9, 2025
Why Churches MUST Livestream their Sermons in 2025
Most people visit a church online before they ever show up in person. Live streaming your service helps guests feel comfortable visiting a new church.…

June 2, 2025
How to Balance Ministry and Family Life Without Regrets
Ministry doesn’t just happen at church. It starts with the promises we keep at home. For pastors, that builds more trust than any sermon ever could.…

May 26, 2025
2 Simple Habits That Help You Turn Dreams Into Reality
Here are two keys for turning big ideas into reality. They will help you stay focused, avoid overwhelm, and build healthier, more effective ministries.…

May 19, 2025
8 Website Changes that Grow Churches Faster
Here are the 8 essential elements your church website needs to help guests feel confident and welcome.…

May 12, 2025
Feel like Quitting Ministry? Ask Yourself these 2 Questions
Feeling like giving up on a goal? Here are two questions two ask yourself to reignite your motivation—even when it feels impossible.…

May 5, 2025
Why Starting a Business to Fund Your Ministry Is Often a Bad Idea
Many pastors feel pressure to fund their ministry but here are three real reasons why focusing fully on your pastoral calling is the better plan.…

April 28, 2025
Why Waiting on God Might Be Holding You Back
Feeling stuck while waiting for God’s direction? Discover three powerful faith lessons from Moses at the Red Sea.…

April 21, 2025
7 Evangelistic Marketing Lessons Straight From the Bible
Discover 7 timeless evangelism marketing tips from King Hezekiah that will boost your next events attendance.…

April 14, 2025
The Best Time to Start an Evangelistic Series
Right after Easter, people’s hearts are open. Making it the perfect time to launch your evangelistic series.…

April 7, 2025
How Multi-Touch Marketing Boosts Evangelistic Event Attendance
Discover why repeated invitations are crucial for your church event marketing. Learn how multi-touch marketing can help more people respond to your evangelistic outreach.…

March 31, 2025
How to Harvest Parasocial Relationships Using CTAs
Discover how pastors can use parasocial relationships on social media—not for profit, but to lead people closer to Jesus and into real-life discipleship.…

March 24, 2025
How Pastors Can Grow a Thriving Online Community
You can build real connections online and lead people to Christ. Here are six simple actions to strengthen your influence and your community online.…

March 17, 2025
Parasocial Relationships & Their Impact on Social Media Users
Parasocial relationships are powerful and understanding them can help pastors and church leaders reach people in meaningful ways online.…

March 10, 2025
How Churches Can Embrace The Digital Transformation
Society has gone digital, but many churches are struggling to adapt. Here are 3 ways your church can thrive in this digital transformation.…

March 3, 2025
How Traveling Can Strengthen Your Ministry and Spiritual Life
In the Old Testament, God called His people to step away for worship, renewal, and connection. Today, pastors need the same thing.…

February 24, 2025
The Easiest Way to Bring People to Church Using Social Media
Social media is often a guest’s first look at your church. Showcase warmth, share uplifting content, and ease uncertainty with engaging posts.…

February 17, 2025
How to Use Social Media to Reduce Guests Uncertainty
Every week, your church should share one impactful social media post that encourages attendance at your worship service. Now I’ll reveal what it is and why it works.…

February 10, 2025
The Most Effective Social Media Strategy for Churches (Based on Research)
Social media is a powerful tool for churches, yet many struggle to use it effectively. Dr. Kailey Spilger’s research found four key types of content churches should use.…

February 3, 2025
How to Make Your Church Language More Inclusive
Language shapes how guests experience your church. Using insider terms without explanation can unintentionally exclude newcomers, making them feel like outsiders.…

January 27, 2025
How to Prevent Burnout in Ministry
Burnout in ministry is real, but it doesn’t have to be inevitable. If you feel overworked, reflect on whether you’re spending enough time doing what you love.…

January 20, 2025
Why You Should Do Things You’re NOT Good At
Stepping out of your comfort zone can be intimidating, but it’s often where the greatest growth happens.…

January 13, 2025
How Feeling “Insecure” Can Help Your Ministry
Feeling insecure in ministry? Embrace it. Insecurity can fuel growth, creativity, and deeper reliance on God’s strength.…

January 6, 2025
How to Overcome Chronic Affirmation Deficit
Many of us face “Chronic Affirmation Deficit” in today’s world, so here are four simple ways to overcome negativity and bring balance back to your life.…

December 30, 2024
Why People Make New Year’s Resolutions and How to Succeed
Discover four key reasons why people make New Year’s resolutions and learn practical tips to help your community make lasting, effective changes in the new year.…

December 23, 2024
4 Steps to Make Your New Year’s Resolutions Actually Work
Revealing your true self to family can feel risky, but it’s also an opportunity for deeper connection and spiritual growth.…

December 16, 2024
The Risk of Authenticity: A Journey Toward Vulnerability and Growth
Revealing your true self to family can feel risky, but it’s also an opportunity for deeper connection and spiritual growth.…

December 9, 2024
8 Christmas Traditions for Churches to Build Community Connections
Traditions create a sense of stability and connection. They strengthen bonds, build community, and turn shared experiences into cherished memories that can be passed down for generations.…

December 2, 2024
Christmas Traditions at Your Church
Christmas is the perfect time for churches to create lasting traditions. Simple events can bring families together and build a strong community.…

November 25, 2024
Dedicated Guest Page for Church Websites
A church website should serve as a digital welcome mat for guests. Reduce their uncertainty by offering clear information about what to expect.…

November 18, 2024
What People Look For on Church Websites
First-time guests often decide whether to visit your church based on what they find online. Here are the five essential elements your church website needs.…

November 11, 2024
Reducing the Uncertainty of Your Guests
Reducing uncertainty helps first-time guests feel welcome. Improve your website, social media, and livestream to ease their anxiety before they visit.…

November 4, 2024
Pre-registration
Offering pre-registration for evangelistic events can boost attendance by creating psychological commitment and opportunities for reminders.…

October 28, 2024
Event Attendance Rates
How people hear about your evangelistic event can significantly impact their likelihood of attending.…

October 21, 2024
Banners & Road Signs
If you’re not using banners and road signs to promote your church events, you might be missing out on attracting more guests!…

October 14, 2024
YouTube Advertising
Video is one of the most powerful tools for evangelism today. YouTube’s wide reach and younger audience are perfect for spreading your message and attracting more people.…

October 7, 2024
Go Your Own Pace
Ministry is like a marathon, you need to find your own pace rather than trying to keep up with others. God is guiding you on the path that’s right for you.…

September 30, 2024
Direct Mail
Churches still use direct mail for their evangelism because it guarantees every home receives an invitation and provides a physical event reminder.…

September 23, 2024
Digital Advertising
When promoting evangelistic events, digital advertising is the most cost-effective tool available today.…

September 16, 2024
Breathe in the Spirit, Breathe out Self
Pride can undermine spiritual growth and ministry success. Drawing from personal experiences, Larry explains the yo-yo effect of success and setbacks.…

September 9, 2024
Always a Next Step
Like in marketing, where customers are guided through small steps toward a purchase, pastors can guide their congregations through their spiritual journeys.…

September 2, 2024
Prophecy Seminars are Not About Prophecy
Contrary to common belief, prophecy meetings aren’t just about teaching prophecy; they’re about building connections within your community.…

August 26, 2024
The Weight of Ministry
Carrying too much weight can slow down the work God wants to do through you. Keep your eyes on Jesus and run the race He’s set before you.…

August 19, 2024
Why Bible Prophecy
Bible prophecy remains the most effective topic for evangelistic series. It still draws crowds and offers hope for our future.…

August 12, 2024
Clear Over Clever
Stop trying to be clever. When it comes to evangelistic sermon titles, clear is better than clever.…

August 5, 2024
Asking for Decisions
Don’t expect people to figure out what you want them to do. If you want someone to make a decision, you’ll get better results if you ask.…


