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Welcome to Ministry Insights

A series of short videos offering practical ministry advice from a marketing perspective. These insightful videos are designed to empower you with effective strategies and creative ideas to enhance your church's outreach and engagement.

We hope these tips, insights, and inspiration, are a blessing to you and your ministry.

Featured image for “Stop Striving in Ministry: God Doesn’t Need Your Strength, He Wants Your Surrender”
January 5, 2026

Stop Striving in Ministry: God Doesn’t Need Your Strength, He Wants Your Surrender

There comes a moment in ministry when you realize that working harder is not the same as bearing fruit. You can stay busy, keep the calendar full, and still feel like something is missing. Not because you lack passion, but because God never asked you to carry the weight of the work alone. Jesus does not need your strength as much as He wants your surrender. The most fruitful ministry is not built on striving, but on abiding. When we stop asking God to bless what we have already decided and instead invite Him to lead, something shifts. Peace returns.…
Featured image for “Why Your Church Website Isn’t Reaching Guests and the 4 Roles You Need to Fix It”
December 22, 2025

Why Your Church Website Isn’t Reaching Guests and the 4 Roles You Need to Fix It

Your church website is the front door of your ministry in the digital age. Every social post, livestream, and email campaign ultimately leads people back to it, making your website one of the most important evangelism tools you have.…
Featured image for “Larry’s 2025 Christmas Letter”
December 11, 2025

Larry’s 2025 Christmas Letter

“Todd, we need help.” Last February, when Pastor Chris called about an upcoming evangelistic series, Todd recommended our Prophecies of Hope theme. They had gotten away from “traditional” evangelism marketing, but weren’t seeing the results they wanted. So Todd put together a multi-touch campaign for them that included: The result? Nearly 100 people in the community registered with their contact information, and over the course of the series, they saw over 70 guests. One of them, Mike, got the flyer in the mail and was intrigued. He reserved his seat through our pre-registration platform, showed up opening night, and kept coming back.…
Featured image for “The 30-Second Ministry Habit: How Relational Pings Keep Faith Alive in a Distracted World”
December 8, 2025

The 30-Second Ministry Habit: How Relational Pings Keep Faith Alive in a Distracted World

Relational pings are brief, consistent touchpoints that keep you present in someone’s life without demanding much time. In a distracted digital world, these small moments often become the bridge to deeper spiritual conversations.…
Featured image for “20 Years, 5 Ministry Lessons, and One Unshakable Truth Every Pastor Needs”
November 24, 2025

20 Years, 5 Ministry Lessons, and One Unshakable Truth Every Pastor Needs

Twenty years in, I can say this with a full heart: the work isn’t yours to carry alone. God has been faithful in every pivot, every scary season, every moment we didn’t know how we’d make it. Your calling is to serve with excellence, to keep showing up, and to add value to the people in front of you. The outcome belongs to Him. And when you remember that your church is God’s church, not yours, panic loosens its grip and peace takes its place.…
Featured image for “We Don’t Lead Alone: How Gratitude Transforms Leadership and Ministry”
November 10, 2025

We Don’t Lead Alone: How Gratitude Transforms Leadership and Ministry

When I finished my PhD, I counted 178 names—178 people who believed in me, prayed for me, and helped me finish the race. Saying their names out loud reminded me of something sacred: we don’t lead alone. Gratitude isn’t just good manners; it’s what keeps our hearts soft, our spirits humble, and our ministries strong.…
Featured image for “From Quitting to Doctorate: 5 Lessons That Helped Me Finish My PhD”
October 27, 2025

From Quitting to Doctorate: 5 Lessons That Helped Me Finish My PhD

Two weeks into my doctoral program, I was ready to quit. The workload was overwhelming, and I felt in over my head. But one small shift, choosing to stop overthinking and simply keep moving, changed everything. Three and a half years later, I walked across the stage in my regalia as Dr. Witzel. In this post, I share five lessons from my PhD journey that can help you finish your own God-sized goals.…
Featured image for “Stop Saying “We Don’t Do Social Media Advertising” — Here’s Why Your Church Can’t Afford to Ignore It”
October 20, 2025

Stop Saying “We Don’t Do Social Media Advertising” — Here’s Why Your Church Can’t Afford to Ignore It

Some pastors still say, “We don’t do social media advertising.” But in a world where the average American spends nearly half their waking hours online, that choice quietly sabotages evangelism. Social media is today’s town square—and if your church isn’t present there, for many in your community, you don’t exist. The gospel hasn’t changed, but our methods must.…
Featured image for “3 Website Features Proven to Fuel Church Growth”
October 13, 2025

3 Website Features Proven to Fuel Church Growth

Your church website can be more than an online brochure. Research from a study of 116 church websites revealed three key features that directly correlate with church growth: customization, a dedicated guest page, and video archives of worship services. When implemented, these features reduce uncertainty, build trust, and create a digital front door that helps people take their first step toward Jesus.…
Featured image for “The Heart of Church Is People, Not Production”
October 6, 2025

The Heart of Church Is People, Not Production

It is easy to let cameras, livestreams, and programs take center stage in ministry, but church was never meant to be defined by production quality. In this post, Larry Witzel shares his personal journey of stepping back from tech to rediscover the heart of ministry, caring for people, honoring volunteers, and building true community.…
Featured image for “Stop Striving in Ministry: God Doesn’t Need Your Strength, He Wants Your Surrender”
January 5, 2026

Stop Striving in Ministry: God Doesn’t Need Your Strength, He Wants Your Surrender

There comes a moment in ministry when you realize that working harder is not the same as bearing fruit. You can stay busy, keep the calendar full, and still feel like something is missing. Not because you lack passion, but because God never asked you to carry the weight of the work alone. Jesus does not need your strength as much as He wants your surrender. The most fruitful ministry is not built on striving, but on abiding. When we stop asking God to bless what we have already decided and instead invite Him to lead, something shifts. Peace returns.…
Featured image for “Why Your Church Website Isn’t Reaching Guests and the 4 Roles You Need to Fix It”
December 22, 2025

Why Your Church Website Isn’t Reaching Guests and the 4 Roles You Need to Fix It

Your church website is the front door of your ministry in the digital age. Every social post, livestream, and email campaign ultimately leads people back to it, making your website one of the most important evangelism tools you have.…
Featured image for “The 30-Second Ministry Habit: How Relational Pings Keep Faith Alive in a Distracted World”
December 8, 2025

The 30-Second Ministry Habit: How Relational Pings Keep Faith Alive in a Distracted World

Relational pings are brief, consistent touchpoints that keep you present in someone’s life without demanding much time. In a distracted digital world, these small moments often become the bridge to deeper spiritual conversations.…
Featured image for “20 Years, 5 Ministry Lessons, and One Unshakable Truth Every Pastor Needs”
November 24, 2025

20 Years, 5 Ministry Lessons, and One Unshakable Truth Every Pastor Needs

Twenty years in, I can say this with a full heart: the work isn’t yours to carry alone. God has been faithful in every pivot, every scary season, every moment we didn’t know how we’d make it. Your calling is to serve with excellence, to keep showing up, and to add value to the people in front of you. The outcome belongs to Him. And when you remember that your church is God’s church, not yours, panic loosens its grip and peace takes its place.…
Featured image for “We Don’t Lead Alone: How Gratitude Transforms Leadership and Ministry”
November 10, 2025

We Don’t Lead Alone: How Gratitude Transforms Leadership and Ministry

When I finished my PhD, I counted 178 names—178 people who believed in me, prayed for me, and helped me finish the race. Saying their names out loud reminded me of something sacred: we don’t lead alone. Gratitude isn’t just good manners; it’s what keeps our hearts soft, our spirits humble, and our ministries strong.…
Featured image for “From Quitting to Doctorate: 5 Lessons That Helped Me Finish My PhD”
October 27, 2025

From Quitting to Doctorate: 5 Lessons That Helped Me Finish My PhD

Two weeks into my doctoral program, I was ready to quit. The workload was overwhelming, and I felt in over my head. But one small shift, choosing to stop overthinking and simply keep moving, changed everything. Three and a half years later, I walked across the stage in my regalia as Dr. Witzel. In this post, I share five lessons from my PhD journey that can help you finish your own God-sized goals.…
Featured image for “Stop Saying “We Don’t Do Social Media Advertising” — Here’s Why Your Church Can’t Afford to Ignore It”
October 20, 2025

Stop Saying “We Don’t Do Social Media Advertising” — Here’s Why Your Church Can’t Afford to Ignore It

Some pastors still say, “We don’t do social media advertising.” But in a world where the average American spends nearly half their waking hours online, that choice quietly sabotages evangelism. Social media is today’s town square—and if your church isn’t present there, for many in your community, you don’t exist. The gospel hasn’t changed, but our methods must.…
Featured image for “3 Website Features Proven to Fuel Church Growth”
October 13, 2025

3 Website Features Proven to Fuel Church Growth

Your church website can be more than an online brochure. Research from a study of 116 church websites revealed three key features that directly correlate with church growth: customization, a dedicated guest page, and video archives of worship services. When implemented, these features reduce uncertainty, build trust, and create a digital front door that helps people take their first step toward Jesus.…
Featured image for “The Heart of Church Is People, Not Production”
October 6, 2025

The Heart of Church Is People, Not Production

It is easy to let cameras, livestreams, and programs take center stage in ministry, but church was never meant to be defined by production quality. In this post, Larry Witzel shares his personal journey of stepping back from tech to rediscover the heart of ministry, caring for people, honoring volunteers, and building true community.…
Featured image for “You Are God’s Masterpiece: 4 Steps to Restore Your Original Design”
September 22, 2025

You Are God’s Masterpiece: 4 Steps to Restore Your Original Design

You are God’s masterpiece—crafted with intention, purpose, and love. Yet life’s wounds, lies, and choices can pull us away from who we were created to be. In this post, discover the meaning of your original design and learn 4 practical steps to return to the identity and purpose God envisioned for you.…
Featured image for “Failure Is Not the Opposite of Success: Why Your Ministry Needs a Safe Space to Fail”
September 8, 2025

Failure Is Not the Opposite of Success: Why Your Ministry Needs a Safe Space to Fail

If your ministry never fails, it’s probably not innovating. Discover how creating a safe space for failure unleashes bold ideas, deeper learning, and greater Kingdom impact.…
Featured image for “5 Barriers to Innovation in Your Church (and How to Break Free)”
August 25, 2025

5 Barriers to Innovation in Your Church (and How to Break Free)

Innovation is harder in the church than it should be. Not because we lack vision, but because powerful cultural, relational, and neurological forces keep us stuck. Here are five barriers, and how to overcome them with courage, clarity, and faith…
Featured image for “I Almost Quit: 7 Hard-Earned Lessons from a Year of Podcasting for Pastors”
August 11, 2025

I Almost Quit: 7 Hard-Earned Lessons from a Year of Podcasting for Pastors

Six months in, I was ready to pull the plug. The work, the creativity, and the grind were a lot. And we weren’t seeing much traction. I sat down with my team and asked the hard question: Is this even worth it? Spoiler alert: We kept going. And today, with Season 2 of the Ministry Insights podcast now underway, I want to pull back the curtain and share 7 lessons I’ve learned about creating sustainable, meaningful digital content that truly serves pastors.…
Featured image for “The One Mindset Shift That Could Unlock Your Ministry Breakthrough”
July 28, 2025

The One Mindset Shift That Could Unlock Your Ministry Breakthrough

True innovation in ministry isn’t about trends or technology—it’s about Spirit-led creativity. Discover five simple habits any church leader can adopt to spark meaningful change and grow more effective in their mission.…
Featured image for “Innovation in Ministry: 5 Habits of Spirit-Led Church Leaders”
July 21, 2025

Innovation in Ministry: 5 Habits of Spirit-Led Church Leaders

True innovation in ministry isn’t about trends or technology—it’s about Spirit-led creativity. Discover five simple habits any church leader can adopt to spark meaningful change and grow more effective in their mission.…
Featured image for “How to Spark Innovation in Ministry: A 9-Step  Framework for Church Leaders”
July 14, 2025

How to Spark Innovation in Ministry: A 9-Step Framework for Church Leaders

Discover a practical 9-step innovation cycle designed for pastors. Learn how to lead change in your church through Spirit-led steps.…
Featured image for “Why Innovation Is Essential for Church Growth in 2025”
July 7, 2025

Why Innovation Is Essential for Church Growth in 2025

Discover why innovation in ministry isn’t optional—it’s obedience. Churches can thrive by embracing creative change that aligns with God’s mission.…
Featured image for “Why the Offer Is the Most Important Part of Your Evangelism Marketing Campaign”
June 30, 2025

Why the Offer Is the Most Important Part of Your Evangelism Marketing Campaign

The success of your Evangelist campaign starts with the offer. If it doesn’t meet a real need, nothing else matters.…
Featured image for “Why Most Churches Stop Growing (And How to Reignite Evangelism)”
June 23, 2025

Why Most Churches Stop Growing (And How to Reignite Evangelism)

Many churches gradually turn inward and lose their evangelistic fire—but when mission takes center stage again, everything changes…
Featured image for “Hard Work Alone Won’t Grow Your Ministry (Do This Instead)”
June 16, 2025

Hard Work Alone Won’t Grow Your Ministry (Do This Instead)

It’s easy to feel like you’re not making progress—even when you’re always busy. Here’s how to stop spinning your wheels and finally get ahead in ministry.…
Featured image for “Why Churches MUST Livestream their Sermons in 2025”
June 9, 2025

Why Churches MUST Livestream their Sermons in 2025

Most people visit a church online before they ever show up in person. Live streaming your service helps guests feel comfortable visiting a new church.…
Featured image for “How to Balance Ministry and Family Life Without Regrets”
June 2, 2025

How to Balance Ministry and Family Life Without Regrets

Ministry doesn’t just happen at church. It starts with the promises we keep at home. For pastors, that builds more trust than any sermon ever could.…
Featured image for “2 Simple Habits That Help You Turn Dreams Into Reality”
May 26, 2025

2 Simple Habits That Help You Turn Dreams Into Reality

Here are two keys for turning big ideas into reality. They will help you stay focused, avoid overwhelm, and build healthier, more effective ministries.…
Featured image for “8 Website Changes that Grow Churches Faster”
May 19, 2025

8 Website Changes that Grow Churches Faster

Here are the 8 essential elements your church website needs to help guests feel confident and welcome.…
Featured image for “Feel like Quitting Ministry? Ask Yourself these 2 Questions”
May 12, 2025

Feel like Quitting Ministry? Ask Yourself these 2 Questions

Feeling like giving up on a goal? Here are two questions two ask yourself to reignite your motivation—even when it feels impossible.…
Featured image for “Why Starting a Business to Fund Your Ministry Is Often a Bad Idea”
May 5, 2025

Why Starting a Business to Fund Your Ministry Is Often a Bad Idea

Many pastors feel pressure to fund their ministry but here are three real reasons why focusing fully on your pastoral calling is the better plan.…
Featured image for “Why Waiting on God Might Be Holding You Back”
April 28, 2025

Why Waiting on God Might Be Holding You Back

Feeling stuck while waiting for God’s direction? Discover three powerful faith lessons from Moses at the Red Sea.…
Featured image for “7 Evangelistic Marketing Lessons Straight From the Bible”
April 21, 2025

7 Evangelistic Marketing Lessons Straight From the Bible

Discover 7 timeless evangelism marketing tips from King Hezekiah that will boost your next events attendance.…
Featured image for “The Best Time to Start an Evangelistic Series”
April 14, 2025

The Best Time to Start an Evangelistic Series

Right after Easter, people’s hearts are open. Making it the perfect time to launch your evangelistic series.…
Featured image for “How Multi-Touch Marketing Boosts Evangelistic Event Attendance”
April 7, 2025

How Multi-Touch Marketing Boosts Evangelistic Event Attendance

Discover why repeated invitations are crucial for your church event marketing. Learn how multi-touch marketing can help more people respond to your evangelistic outreach.…
Featured image for “How to Harvest Parasocial Relationships Using CTAs”
March 31, 2025

How to Harvest Parasocial Relationships Using CTAs

Discover how pastors can use parasocial relationships on social media—not for profit, but to lead people closer to Jesus and into real-life discipleship.…
Featured image for “How Pastors Can Grow a Thriving Online Community”
March 24, 2025

How Pastors Can Grow a Thriving Online Community

You can build real connections online and lead people to Christ. Here are six simple actions to strengthen your influence and your community online.…
Featured image for “Parasocial Relationships & Their Impact on Social Media Users”
March 17, 2025

Parasocial Relationships & Their Impact on Social Media Users

Parasocial relationships are powerful and understanding them can help pastors and church leaders reach people in meaningful ways online.…
Featured image for “How Churches Can Embrace The Digital Transformation”
March 10, 2025

How Churches Can Embrace The Digital Transformation

Society has gone digital, but many churches are struggling to adapt. Here are 3 ways your church can thrive in this digital transformation.…
Featured image for “How Traveling Can Strengthen Your Ministry and Spiritual Life”
March 3, 2025

How Traveling Can Strengthen Your Ministry and Spiritual Life

In the Old Testament, God called His people to step away for worship, renewal, and connection. Today, pastors need the same thing.…
Featured image for “The Easiest Way to Bring People to Church Using Social Media”
February 24, 2025

The Easiest Way to Bring People to Church Using Social Media

Social media is often a guest’s first look at your church. Showcase warmth, share uplifting content, and ease uncertainty with engaging posts.…
Featured image for “How to Use Social Media to Reduce Guests Uncertainty”
February 17, 2025

How to Use Social Media to Reduce Guests Uncertainty

Every week, your church should share one impactful social media post that encourages attendance at your worship service. Now I’ll reveal what it is and why it works.…
Featured image for “The Most Effective Social Media Strategy for Churches (Based on Research)”
February 10, 2025

The Most Effective Social Media Strategy for Churches (Based on Research)

Social media is a powerful tool for churches, yet many struggle to use it effectively. Dr. Kailey Spilger’s research found four key types of content churches should use.…
Featured image for “How to Make Your Church Language More Inclusive”
February 3, 2025

How to Make Your Church Language More Inclusive

Language shapes how guests experience your church. Using insider terms without explanation can unintentionally exclude newcomers, making them feel like outsiders.…
Featured image for “How to Prevent Burnout in Ministry”
January 27, 2025

How to Prevent Burnout in Ministry

Burnout in ministry is real, but it doesn’t have to be inevitable. If you feel overworked, reflect on whether you’re spending enough time doing what you love.…
Featured image for “Why You Should Do Things You’re NOT Good At”
January 20, 2025

Why You Should Do Things You’re NOT Good At

Stepping out of your comfort zone can be intimidating, but it’s often where the greatest growth happens.…
Featured image for “How Feeling “Insecure” Can Help Your Ministry”
January 13, 2025

How Feeling “Insecure” Can Help Your Ministry

Feeling insecure in ministry? Embrace it. Insecurity can fuel growth, creativity, and deeper reliance on God’s strength.…
Featured image for “How to Overcome Chronic Affirmation Deficit”
January 6, 2025

How to Overcome Chronic Affirmation Deficit

Many of us face “Chronic Affirmation Deficit” in today’s world, so here are four simple ways to overcome negativity and bring balance back to your life.…
Featured image for “Why People Make New Year’s Resolutions and How to Succeed”
December 30, 2024

Why People Make New Year’s Resolutions and How to Succeed

Discover four key reasons why people make New Year’s resolutions and learn practical tips to help your community make lasting, effective changes in the new year.…
Featured image for “4 Steps to Make Your New Year’s Resolutions Actually Work”
December 23, 2024

4 Steps to Make Your New Year’s Resolutions Actually Work

Revealing your true self to family can feel risky, but it’s also an opportunity for deeper connection and spiritual growth.…
Featured image for “The Risk of Authenticity: A Journey Toward Vulnerability and Growth”
December 16, 2024

The Risk of Authenticity: A Journey Toward Vulnerability and Growth

Revealing your true self to family can feel risky, but it’s also an opportunity for deeper connection and spiritual growth.…
Featured image for “8 Christmas Traditions for Churches to Build Community Connections”
December 9, 2024

8 Christmas Traditions for Churches to Build Community Connections

Traditions create a sense of stability and connection. They strengthen bonds, build community, and turn shared experiences into cherished memories that can be passed down for generations.…
Featured image for “Christmas Traditions at Your Church”
December 2, 2024

Christmas Traditions at Your Church

Christmas is the perfect time for churches to create lasting traditions. Simple events can bring families together and build a strong community.…
Featured image for “Dedicated Guest Page for Church Websites”
November 25, 2024

Dedicated Guest Page for Church Websites

A church website should serve as a digital welcome mat for guests. Reduce their uncertainty by offering clear information about what to expect.…
Featured image for “What People Look For on Church Websites”
November 18, 2024

What People Look For on Church Websites

First-time guests often decide whether to visit your church based on what they find online. Here are the five essential elements your church website needs.…
Featured image for “Reducing the Uncertainty of Your Guests”
November 11, 2024

Reducing the Uncertainty of Your Guests

Reducing uncertainty helps first-time guests feel welcome. Improve your website, social media, and livestream to ease their anxiety before they visit.…
Featured image for “Pre-registration”
November 4, 2024

Pre-registration

Offering pre-registration for evangelistic events can boost attendance by creating psychological commitment and opportunities for reminders.…
Featured image for “Event Attendance Rates”
October 28, 2024

Event Attendance Rates

How people hear about your evangelistic event can significantly impact their likelihood of attending.…
Featured image for “Banners & Road Signs”
October 21, 2024

Banners & Road Signs

If you’re not using banners and road signs to promote your church events, you might be missing out on attracting more guests!…
Featured image for “YouTube Advertising”
October 14, 2024

YouTube Advertising

Video is one of the most powerful tools for evangelism today. YouTube’s wide reach and younger audience are perfect for spreading your message and attracting more people.…
Featured image for “Go Your Own Pace”
October 7, 2024

Go Your Own Pace

Ministry is like a marathon, you need to find your own pace rather than trying to keep up with others. God is guiding you on the path that’s right for you.…
Featured image for “Direct Mail”
September 30, 2024

Direct Mail

Churches still use direct mail for their evangelism because it guarantees every home receives an invitation and provides a physical event reminder.…
Featured image for “Digital Advertising”
September 23, 2024

Digital Advertising

When promoting evangelistic events, digital advertising is the most cost-effective tool available today.…
Featured image for “Breathe in the Spirit, Breathe out Self”
September 16, 2024

Breathe in the Spirit, Breathe out Self

Pride can undermine spiritual growth and ministry success. Drawing from personal experiences, Larry explains the yo-yo effect of success and setbacks.…
Featured image for “Always a Next Step”
September 9, 2024

Always a Next Step

Like in marketing, where customers are guided through small steps toward a purchase, pastors can guide their congregations through their spiritual journeys.…
Featured image for “Prophecy Seminars are Not About Prophecy”
September 2, 2024

Prophecy Seminars are Not About Prophecy

Contrary to common belief, prophecy meetings aren’t just about teaching prophecy; they’re about building connections within your community.…
Featured image for “The Weight of Ministry”
August 26, 2024

The Weight of Ministry

Carrying too much weight can slow down the work God wants to do through you. Keep your eyes on Jesus and run the race He’s set before you.…
Featured image for “Why Bible Prophecy”
August 19, 2024

Why Bible Prophecy

Bible prophecy remains the most effective topic for evangelistic series. It still draws crowds and offers hope for our future.…
Featured image for “Clear Over Clever”
August 12, 2024

Clear Over Clever

Stop trying to be clever. When it comes to evangelistic sermon titles, clear is better than clever.…
Featured image for “Asking for Decisions”
August 5, 2024

Asking for Decisions

Don’t expect people to figure out what you want them to do. If you want someone to make a decision, you’ll get better results if you ask.…