Articles
At SermonView we like to regularly share current trends, data analysis reports, practical tips, and annual letters from the company founder. We hope the research we've provided and these articles are a blessing to you and your ministry.
June 9, 2025
From YouTube to Baptism: How digital video ads are opening doors for in-person ministry.
When the Alaska Conference partnered with It Is Written for a multi-site evangelistic series last spring, the goal was simple: Reach more people in…
December 9, 2024
A Christmas Letter from Larry
“Larry, it really works!” That was what a pastor told me when I asked how his social media videos had done. “We had almost a dozen…
May 22, 2024
Data Analysis: Promotion, Pre-Registration, and Attendance at Evangelistic Events
“Which marketing method gets more pre-registrations AND attendance?” Isn’t that the question EVERY Pastor or Evangelist wants to know? SermonView is in a unique position. We…
February 16, 2024
How can a church grow in an increasingly secular world?
Technology has changed how we interact with the physical world. Yet despite all of the technological advances, people still need human connection. So how…
October 17, 2023
Case Study Results: Direct mail VS. Digital Advertising?
Digital advertising including video advertising has a proven record of being more effective than just written word ads. Last year, online video made up 82% of all consumer traffic, a 15-fold increase in just 5 years.…
August 24, 2023
How to Create Engaging Video Ads
Reach more people online with YouTube and social media advertising. In this webinar, we were joined by Dr. Hiram Rester to discuss what he…
June 9, 2023
Are Mailings Still Effective?
For over 75 years, when churches have been hosting evangelistic series, they have utilized handbill mailings to promote them. Why? The reason is simple: because it works. Even…
April 5, 2023
5 Ways to Connect with Your Leads Using SMS and Merge Tags in InterestTracker
We are all busy and the last thing we want is to be on our phones more. While we want to connect with our…
February 22, 2023
The Ins and Outs of Bulk Mailing for Adventist Churches
Before we dive in, know that SermonView has you covered. US Postal service systems and regulations have been changing at a faster pace in…
November 9, 2022
Engaging Your Bible Study Leads – An Interview with Special Guest, Lavinia Collins
“Congratulations! You have a new Bible study lead.” These can be exciting words to read, but if you aren’t sure how to approach a…
October 28, 2022
5 Tips for Creating a Connection Plan for Your Bible Study Leads
LeadGenerator meets people right where they are in their spiritual journey, and connects them with your church. But what happens next? Once we’ve made the initial introduction, it’s…
September 26, 2022
Church is Fundamentally a Social Experience
Seventh-day Adventists put a lot of emphasis on Bible truth in our evangelistic efforts. That’s important, but that’s not everything. If our goal is…
August 18, 2022
Evangelistic Preaching: Preaching for Decisions and Life Change – with Special Guest, David Klinedinst
Some believe that evangelistic sermons are different from the preaching you do at your weekly worship service, because the purpose is different. But evangelist…
July 21, 2022
The Science of Evangelism: How to Use Cognitive Dissonance to Encourage Change in Belief and Behavior
I grew up in a home where we were aware of the speed limit, and ignored it entirely. I don’t know if it’s a…
April 20, 2022
Effective Church Websites: How to Turn Your Church Website into a Powerful Evangelistic Tool
A couple of months ago, my daughter and I visited a college in Tennessee. She’s a high school junior and worship leader at our…
October 6, 2021
Laura’s Story
Laura’s life was changed because of my church’s website. For real! Let me explain. Four years ago, Laura* moved to town. She grew up…