Event Attendance Rates

Gregory BoneyMinistry Insights

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How Different Advertising Channels Impact Evangelistic Event Attendance

How someone hears about an evangelistic event greatly impacts their likelihood of attending. Research shows that different advertising channels produce varying attendance rates. Here’s how to maximize attendance at your next evangelistic event based on these findings.

Research on Evangelistic Event Attendance Rates

A study conducted by SermonView analyzed how many people attended evangelistic meetings after hearing about them from various advertising channels. These channels included social media ads, YouTube ads, direct mail, and outdoor banners/road signs. The study tracked events where SermonView managed the marketing, offering pre-registration options both online and by telephone. InterestTracker, an attendance management tool, helped track the results of these campaigns.

Key Findings from the Study

  • About a third of people who pre-registered for the event ended up attending at least one of the meetings.
  • People who heard about the event from a friend had a 59% attendance rate.
  • Those who received a brochure or postcard in the mail had a 45% attendance rate.
  • YouTube and email registrants showed a 29% attendance rate.
  • Only 7% of people who heard about the event through Facebook or Instagram ads attended.

The Importance of a Multi-Touch Approach

While social media ads brought in 47% of pre-registrations, only 7% of those attendees came from Facebook and Instagram ads. Direct mail, though more expensive, yielded a much higher attendance rate. Despite this, social media ads cost less than direct mail, helping even out the cost per guest.

Another key insight was that YouTube advertising, although generating fewer pre-registrations per dollar compared to Facebook and Instagram, resulted in attendees being almost three times more likely to actually attend. This finding demonstrates that YouTube, despite a lower pre-registration count, can be an effective part of your marketing mix.

Maximizing Event Promotion Success

To get the best results for your evangelistic event, it’s essential to use multiple channels: social media, direct mail, YouTube, banners, and road signs. Each method targets a different audience, and together, they form a comprehensive campaign that maximizes your marketing budget.

If you have an upcoming event, SermonView can help you allocate your marketing budget across these channels to achieve the best results.

Closing Remarks

Pastor, thank you for your dedication to your church and community. Navigating the demands of ministry can be challenging, but stay connected to Jesus for guidance through it all. We appreciate your hard work and commitment to sharing the gospel.

We’re cheering for you!