Have you ever bought something after seeing it over and over again in your social media feed? If so, you’ve experienced the power of multi-touch marketing. The truth is, most people need to see a message multiple times before they take action. And when it comes to evangelistic events, that principle is just as important.

In this article, we’ll explore how repetition can help increase attendance at your church events—and why just one invitation is often not enough.

The Power of Repetition in Evangelism

Think about the Parable of the Sower in Mark chapter 4. Jesus describes how a farmer scatters seed, knowing that not every seed will grow immediately. Some fall on hard ground, some get choked by thorns, but others eventually take root and produce a harvest.

Evangelism works the same way. Not every person will respond to your invitation the first time they hear about your event. Research backs this up: the Rule of Seven in marketing suggests that people need to see a message at least seven times before they respond. A study in the Journal of Consumer Research confirms that repeated exposure builds familiarity and trust.

Simply put, the more times people see your event invitation, the more likely they are to show up.

What is Multi-Touch Marketing?

Multi-touch marketing is a strategy that uses multiple communication channels to connect with people repeatedly. Instead of relying on one invitation, this approach increases the number of times someone hears about your event—making it more likely they’ll attend.

At SermonView, we use six key components in our most effective evangelistic event campaigns:

1. Personal Invitations

There’s nothing more powerful than a personal invite. Equip your church members with invitation cards to hand out to friends, family, and neighbors.

2. Direct Mail

Mail postcards to every home in your community. This guarantees everyone has the chance to respond and gives them a physical reminder to attend.

3. Social Media Advertising

Platforms like Facebook and Instagram allow you to reach thousands in your community. These ads can show up multiple times in someone’s feed, increasing visibility.

4. YouTube Advertising

Video ads on YouTube help you connect with younger audiences and allow people to get familiar with your event speaker before attending.

5. Banners & Road Signs

Put up a large banner in front of your church and place road signs around town. These repeated visual cues help people recognize your event and find the location easily.

6. Pre-Registration Website

Create a dedicated event microsite where people can learn more and reserve their seats. This increases their commitment and improves attendance rates.

Why Multi-Touch Marketing Matters for Church Events

When you use multi-touch marketing, you’re not just promoting an event—you’re planting seeds over and over again, giving the Holy Spirit more opportunities to work in people’s hearts. Each invitation, ad, or sign increases the chance that someone will respond to the gospel message.

So the next time you’re planning an evangelistic series or church event, remember this: Repetition builds trust—and trust gets people through the door.

Share this article with your church leadership team and start building your multi-touch marketing strategy today.