In today’s digital world, pastors are building connections with people they may never meet in person—yet these relationships feel real and meaningful. These are called parasocial relationships, and secular influencers use them to make money. But as a pastor, your mission is different.

So how can you use your influence online to grow God’s kingdom instead?

In this article, we’ll explore how pastors can harness the power of parasocial relationships to disciple people, offer clear next steps, and draw them into genuine, in-person spiritual community with 5 simple calls to action.

What Are Parasocial Relationships?

Parasocial relationships are one-sided connections that people form with media figures—like pastors on YouTube, TikTok, or Instagram. Even though the relationship isn’t mutual, the follower feels like they know you.

That’s powerful. And when used with purpose, it becomes a tool for evangelism and discipleship.

From Influence to Impact: The Power of a Call to Action (CTA)

Secular influencers use CTAs to sell products, get donations, or promote content. But for pastors, a Call to Action should lead people one step closer to Jesus.

Here are five types of CTAs pastors can use in social media videos:

1. Engagement CTAs

• Ask viewers to like, comment, share, or subscribe.
• Example: “If you’re ready to see God move, type ‘I’m ready’ in the comments.”

These actions deepen parasocial bonds and boost reach—without sounding salesy.

2. Spiritual Growth CTAs

• Invite people to grow in faith: “Ask God who to pray for this week.”
• Encourage new spiritual habits: “Say, ‘God, prepare me for more.’”

These calls help followers take internal, mindset-changing steps toward Jesus.

3. Free Resource CTAs

• Offer a Bible study, prayer guide, or daily devotional.
• Use a web form or comments (e.g., “Type PRAY to join my prayer list”).

Make the next step easy and accessible.

4. Event Invitation CTAs

• Invite people to church or a local event.
• Example: “Join me this weekend—we’re starting a new Bible study series.”

Because of the parasocial bond, it feels like a personal invite from a friend.

5. Occasional Product CTAs

• Share a book or resource you genuinely recommend.
• Use sparingly—your primary goal is spiritual growth, not promotion.

Your Goal Is Discipleship, Not Just Influence

Ultimately, your goal isn’t to build a large online following—it’s to make fully devoted disciples. Use your social media presence to guide people step by step toward real-life community and transformation.

So, with every video, ask:
What’s the one step I want them to take today?
Then invite them to take it—with clarity, conviction, and compassion.

Ready to Grow Your Church Online?

If you’re a pastor who wants to get started with creating powerful videos, check out the Reel Faith Bootcamp. It’s a six-week course with coaching, content-planning tips, and strategies to help you record high-quality videos that actually bring people to church.

One pastor saw a 30% increase in church attendance—most of them came because they saw him online.

Remember this, Pastor:
You’re not here by accident. God has placed you in your church and online for a reason. Be bold. Be faithful. And use the tools in your hands to lead others to Christ.