The Easiest Way to Bring People to Church Using Social Media
There is one Social Media Post Your Church Needs to Make Every Week
When it comes to using social media to grow your church, there’s one post you can’t afford to miss. It’s simple, impactful, and proven to bring people through your doors. Whether your church posts daily or occasionally, this single post should be at the top of your list each week.
Why this Post is Important for Churches
In today’s digital age, nearly half of the average adult’s waking hours are spent online. Social media is a vital space where people connect, explore, and engage. As believers in Christ’s commission to go into all the world, it’s only natural to include the digital world. Platforms like Facebook, Instagram, and others allow your church to be present where people spend much of their time.
Dr. Kailey Spilger’s Research shows that behind-the-scenes posts are particularly effective. They reduce uncertainty, provide a window into your church’s culture, and encourage engagement. By simply showcasing what’s happening at your church on the morning of worship, you can make a significant impact.
The Post Every Church Needs to Make
The best social media post your church can make each week is a behind-the-scenes photo or video from the morning of your service. Here’s why it works:
- It’s a Reminder: Posting early lets people know your church is open and active. It’s a gentle nudge for those already considering attending.
- It’s Engaging: Behind-the-scenes moments showcase the life and culture of your church. Whether it’s the worship team practicing, the tech team setting up, or greeters preparing to welcome guests, these posts resonate with your audience.
- It’s Authentic: Real moments build connection and trust. They invite viewers to feel like part of your community before they even step foot inside.
How to Create an Effective Post
To make the most of this strategy, here are some ideas for behind-the-scenes content:
- Worship team rehearsing
- Tech crew setting up sound and visuals
- Hospitality team preparing coffee or snacks
- Greeters at the door
- Children’s ministry leaders setting up rooms
- A pastor chatting with someone or preparing their notes
The key is to avoid a direct call to action. Let the post speak for itself. People will feel naturally drawn to the warm and welcoming environment your church provides.
Timing Is Everything
Post early on the morning of your service. This timing ensures your content catches people scrolling through their feeds as they plan their day. By being present in their digital space, you’re reminding them of the opportunity to connect in person.
A Small Post, A Big Impact
A simple behind-the-scenes post can do more than just get likes and shares—it can increase attendance, foster community, and reflect the heart of your church. It’s an easy yet powerful way to bring people closer to God and your congregation.
Want to dive deeper into the purpose of church social media? Check out last week’s post about reducing uncertainty for first-time visitors.
Pastor, your dedication to serving your church and community is inspiring. Keep pressing forward. You’re making a greater impact than you realize.