5 Things Every Church Website Needs to Attract New Visitors

Did you know that two out of three guests visit your church’s website or social media before visiting? Even more surprising, half of them decide not to attend a church based on what they find—or can’t find online. Getting your website right if your church wants to welcome new guests in 2024 is non-negotiable. Here’s what you need to know about the five types of information visitors are looking for on your church’s online presence.

1. Basic Information: When and Where

The most common questions visitors have are the simplest: When and where do you meet? About 47% of first-time guests look for service times, location, and even the length of the worship service. This information needs to be front and center on your website—think homepage, headers, and footers. Make it easy for guests to find the details they need to plan their visit.

2. Church Culture: What’s It Like?

This one might surprise you: nearly as many guests look for information about your church’s culture as they do for service times. They want to know what kind of worship style you have, the type of music, and even how people dress. Visitors also want to see photos—of the people, the front stage, and the general atmosphere. Consider displaying your church’s mission statement, showcasing pictures of your congregation, and providing a sense of what a typical service feels like.

3. Doctrine: What Do You Believe?

Interestingly, fewer guests (31%) prioritize information about your church’s beliefs and doctrines. However, that doesn’t mean you should skip this step. Clearly listing your denomination and core beliefs is still crucial. Your goal is to give guests enough context about what you stand for without overwhelming them with too much detail. It’s about giving clarity, not a full theological breakdown.

4. Activities: What’s Going On?

Another key area visitors look at is your church’s activities outside of the weekly worship service. About 21% of guests are interested in knowing if you have children’s programs, Bible studies, or community events. Make sure you have a dedicated section on your website highlighting upcoming activities and opportunities to get involved.

5. Other Information: Less Is More

Only a small percentage (6.5%) of visitors search for financial information or online reviews. While transparency is important, don’t let less critical details take up valuable real estate on your homepage. Focus on the main questions visitors have and keep additional information in less prominent sections.

Why It Matters

Your website is the digital welcome mat for new guests. If visitors can’t easily find the answers they’re looking for, they’re likely to move on to another church’s site. Over half of the people who looked at a church website before visiting said they chose not to attend because of missing or confusing information. Don’t let this happen to your church. In 2024, it’s essential to:

• Clearly display when and where you meet.
• Showcase your church culture with photos and a welcoming vibe.
• List your core beliefs and denominational affiliation.

Get these basics right, and you’re well on your way to creating an effective, welcoming online presence for your church.

A Word of Encouragement for Church Leaders

As a church leader, you’re on the front lines, making a difference every week. It’s easy to get discouraged by criticism, especially from those who aren’t actively helping. But remember, you’re where you are because God is using your unique gifts and experiences. Be of good courage—God is working both in you and through you. Stay strong, and keep building a church that serves your community well.

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