From YouTube to Baptism: How digital video ads are opening doors for in-person ministry. 

Marketing DepartmentArticles

When the Alaska Conference partnered with It Is Written for a multi-site evangelistic series last spring, the goal was simple:

Reach more people in Alaska.

SermonView had the privilege of supporting that vision by producing custom video ads featuring the series speakers delivering heartfelt, personal invitations to the in-person meetings. Our team wrote the scripts, edited the videos, and ran geo-targeted digital ad campaigns in each community where meetings were held.

Here’s a sample of one of the ads for this event:

The results were better than we could have imagined.

One young adult saw a YouTube ad and decided to attend the event. She came to opening night and stayed for the entire series. By the end, she made the decision to be baptized—and today, she’s an active member of her local church family.

But others are noticing something too.

In other campaigns, we’ve heard from pastors who’ve been getting recognized around town—at the grocery store, the gym, even the gas station. People are coming up to them, introducing themselves and saying, “Hey, I saw you online!” These moments open the door for real-life ministry. Suddenly, the pastor isn’t a stranger—they are a familiar face. And that familiarity builds trust before someone even steps foot in a church.

Digital ads aren’t just about clicks. They’re about connection.

They’re about extending the reach of your invitation beyond your sanctuary walls and into the everyday lives of people in your community. And as this young woman’s story reminds us, God can use anything, even something as simple as a video ad, to draw someone into a life-changing relationship with Him.


Ready to reach more people in your community?

At SermonView we have a passion for ministry, and we’re nerds for marketing, and we’d love an opportunity to share more about how we can bring value to your church outreach efforts. If you’d like to learn more about how we can help your church with digital evangelistic efforts, contact us today.