
From YouTube to Baptism: How digital video ads are opening doors for in-person ministry.

When the Alaska Conference partnered with It Is Written for a multi-site evangelistic series last spring, the goal was simple:
Reach more people in Alaska.
Here’s a sample of one of the ads for this event:
The results were better than we could have imagined.
One young adult saw a YouTube ad and decided to attend the event. She came to opening night and stayed for the entire series. By the end, she made the decision to be baptized—and today, she’s an active member of her local church family.
But others are noticing something too.
In other campaigns, we’ve heard from pastors who’ve been getting recognized around town—at the grocery store, the gym, even the gas station. People are coming up to them, introducing themselves and saying, “Hey, I saw you online!” These moments open the door for real-life ministry. Suddenly, the pastor isn’t a stranger—they are a familiar face. And that familiarity builds trust before someone even steps foot in a church.
Digital ads aren’t just about clicks. They’re about connection.
They’re about extending the reach of your invitation beyond your sanctuary walls and into the everyday lives of people in your community. And as this young woman’s story reminds us, God can use anything, even something as simple as a video ad, to draw someone into a life-changing relationship with Him.