“Todd, we need help.” Last February, when Pastor Chris called about an upcoming evangelistic series, Todd recommended our Prophecies of Hope theme. They had gotten away from “traditional” evangelism marketing, but weren’t seeing the results they wanted. So Todd put together a multi-touch campaign for them that included: The result? Nearly 100 people in the community registered with their contact information, and …
(Vancouver, Wash.) — SermonView is deeply saddened to announce the passing of Todd Farrell, a beloved member of our team and dedicated campaign manager since 2017. Todd fell asleep in Jesus on August 14, 2025, just days after celebrating his 50th birthday. Over the past eight years, he worked with over 1,000 churches, helping them connect with their communities and …
When the Alaska Conference partnered with It Is Written for a multi-site evangelistic series last spring, the goal was simple: Reach more people in Alaska. SermonView had the privilege of supporting that vision by producing custom video ads featuring the series speakers delivering heartfelt, personal invitations to the in-person meetings. Our team wrote the scripts, edited the videos, and ran …
“Larry, it really works!” That was what a pastor told me when I asked how his social media videos had done. “We had almost a dozen guests at opening night who met me through our YouTube ads. They came because of the parasocial relationships they had built with me.” For decades, there’s been a debate among pastors: proclamational evangelism versus relational evangelism. …
“Which marketing method gets more pre-registrations AND attendance?” Isn’t that the question EVERY Pastor or Evangelist wants to know? SermonView is in a unique position. We offer marketing for evangelistic events. We have a pre-registration system that can tell us the source of a registration. We also have the AttendanceTracker module for our InterestTracker CRM software. Because of this, we’ve collected a …
Technology has changed how we interact with the physical world. Yet despite all of the technological advances, people still need human connection. So how do you create connections and build trust in a society that has less and less experience with church? By evaluating current trends, churches can adapt to a rapidly changing societal landscape and consider new approaches to …
Digital advertising including video advertising has a proven record of being more effective than just written word ads. Last year, online video made up 82% of all consumer traffic, a 15-fold increase in just 5 years. At SermonView, when we see stats like the one above, it gets our wheels spinning. We wondered, how video ads would do for evangelistic meetings and how would it all compare to direct mail. We decided …
Reach more people online with YouTube and social media advertising. In this webinar, we were joined by Dr. Hiram Rester to discuss what he learned from his own research on video advertising. He broke apart key elements and practical tips so that you can start creating your own video content today. You’ll learn how to record better videos and understand …
For over 75 years, when churches have been hosting evangelistic series, they have utilized handbill mailings to promote them. Why? The reason is simple: because it works. Even though direct mail still stands as one of the leading methods in event advertising today, things have changed dramatically over the last decade. Things like how often people check the mail and when your mailing should land in mailboxes are major factors worth …
We are all busy and the last thing we want is to be on our phones more. While we want to connect with our interest list, the idea of sitting down to text several interests can feel like a lot of work. Who needs contact today? What do I say to help encourage engagement? Has it been too long since …