“Larry, it really works!” That was what a pastor told me when I asked how his social media videos had done. “We had almost a dozen guests at opening night who met me through our YouTube ads. They came because of the parasocial relationships they had built with me.” For decades, there’s been a debate among pastors: proclamational evangelism versus relational evangelism. …
“Which marketing method gets more pre-registrations AND attendance?” Isn’t that the question EVERY Pastor or Evangelist wants to know? SermonView is in a unique position. We offer marketing for evangelistic events. We have a pre-registration system that can tell us the source of a registration. We also have the AttendanceTracker module for our InterestTracker CRM software. Because of this, we’ve collected a …
Technology has changed how we interact with the physical world. Yet despite all of the technological advances, people still need human connection. So how do you create connections and build trust in a society that has less and less experience with church? By evaluating current trends, churches can adapt to a rapidly changing societal landscape and consider new approaches to …
Digital advertising including video advertising has a proven record of being more effective than just written word ads. Last year, online video made up 82% of all consumer traffic, a 15-fold increase in just 5 years. At SermonView, when we see stats like the one above, it gets our wheels spinning. We wondered, how video ads would do for evangelistic meetings and how would it all compare to direct mail. We decided …
Reach more people online with YouTube and social media advertising. In this webinar, we were joined by Dr. Hiram Rester to discuss what he learned from his own research on video advertising. He broke apart key elements and practical tips so that you can start creating your own video content today. You’ll learn how to record better videos and understand …
For over 75 years, when churches have been hosting evangelistic series, they have utilized handbill mailings to promote them. Why? The reason is simple: because it works. Even though direct mail still stands as one of the leading methods in event advertising today, things have changed dramatically over the last decade. Things like how often people check the mail and when your mailing should land in mailboxes are major factors worth …
We are all busy and the last thing we want is to be on our phones more. While we want to connect with our interest list, the idea of sitting down to text several interests can feel like a lot of work. Who needs contact today? What do I say to help encourage engagement? Has it been too long since …
Before we dive in, know that SermonView has you covered. US Postal service systems and regulations have been changing at a faster pace in the last 5 years than ever before. We work hard to keep up with everything, so you don’t have to worry about it. As policies and postage rates change, we’ll let you know about what impacts …
“Congratulations! You have a new Bible study lead.” These can be exciting words to read, but if you aren’t sure how to approach a new lead (or if you’ve had a rough experience in the past with a “bad lead”) you might feel a little uneasy when getting this message. In this webinar, SermonView founder and president Larry Witzel dives …
LeadGenerator meets people right where they are in their spiritual journey, and connects them with your church. But what happens next? Once we’ve made the initial introduction, it’s up to your team to connect with each lead. This can feel overwhelming if you’ve never done this before, or if you have had a rough experience with a “bad lead” in the past. However, with a thoughtful …