Data Analysis: Promotion, Pre-Registration, and Attendance at Evangelistic Events

Larry WitzelArticles

“Which marketing method gets more pre-registrations AND attendance?” Isn’t that the question EVERY Pastor or Evangelist wants to know? SermonView is in a unique position. We offer marketing for evangelistic events. We have a pre-registration system that can tell us the source of a registration. We also have the AttendanceTracker module for our InterestTracker CRM software. Because of this, we’ve collected a …

Case Study Results: Direct mail VS. Digital Advertising?

Lori BallArticles

Digital advertising including video advertising has a proven record of being more effective than just written word ads. Last year, online video made up 82% of all consumer traffic, a 15-fold increase in just 5 years. At SermonView, when we see stats like the one above, it gets our wheels spinning.  We wondered, how video ads would do for evangelistic meetings and how would it all compare to direct mail. We decided …