A Christmas Letter from Larry

Larry WitzelArticles

“Larry, it really works!” That was what a pastor told me when I asked how his social media videos had done. “We had almost a dozen guests at opening night who met me through our YouTube ads. They came because of the parasocial relationships they had built with me.” For decades, there’s been a debate among pastors: proclamational evangelism versus relational evangelism. …

Data Analysis: Promotion, Pre-Registration, and Attendance at Evangelistic Events

Larry WitzelArticles

“Which marketing method gets more pre-registrations AND attendance?” Isn’t that the question EVERY Pastor or Evangelist wants to know? SermonView is in a unique position. We offer marketing for evangelistic events. We have a pre-registration system that can tell us the source of a registration. We also have the AttendanceTracker module for our InterestTracker CRM software. Because of this, we’ve collected a …

How can a church grow in an increasingly secular world?

Lori BallArticles

Technology has changed how we interact with the physical world. Yet despite all of the technological advances, people still need human connection. So how do you create connections and build trust in a society that has less and less experience with church? By evaluating current trends, churches can adapt to a rapidly changing societal landscape and consider new approaches to …

Case Study Results: Direct mail VS. Digital Advertising?

Lori BallArticles

Digital advertising including video advertising has a proven record of being more effective than just written word ads. Last year, online video made up 82% of all consumer traffic, a 15-fold increase in just 5 years. At SermonView, when we see stats like the one above, it gets our wheels spinning.  We wondered, how video ads would do for evangelistic meetings and how would it all compare to direct mail. We decided …

5 Tips for Creating a Connection Plan for Your Bible Study Leads

Marketing DepartmentArticles

LeadGenerator meets people right where they are in their spiritual journey, and connects them with your church. But what happens next? Once we’ve made the initial introduction, it’s up to your team to connect with each lead. This can feel overwhelming if you’ve never done this before, or if you have had a rough experience with a “bad lead” in the past. However, with a thoughtful …

Dealing with Discouragement: When Evangelism Doesn’t “Work”

Marketing DepartmentArticles, Webinars

Overview You paid thousands of dollars for an evangelism marketing campaign and got dozens of pre-registrations for your meetings. But on opening night, most are no-shows. All that effort, little to show for it. Does this discourage you? How do you deal with it? In this webinar, SermonView founder and president Larry Witzel will help you to take hold of …

The Evangelism Pyramid

Marketing DepartmentArticles, Webinars

Evangelism is not just a series of meetings held every year or two. In a healthy church, a culture of evangelism flows through everything the church does. A variety of regular, intentional, activities that connect with your community will bring more people into your sphere of influence and increase the decisions made through any reaping events. In this video, SermonView’s …