A Christmas Letter from Larry

Larry WitzelArticles

“Larry, it really works!” That was what a pastor told me when I asked how his social media videos had done. “We had almost a dozen guests at opening night who met me through our YouTube ads. They came because of the parasocial relationships they had built with me.” For decades, there’s been a debate among pastors: proclamational evangelism versus relational evangelism. …

Data Analysis: Promotion, Pre-Registration, and Attendance at Evangelistic Events

Larry WitzelArticles

“Which marketing method gets more pre-registrations AND attendance?” Isn’t that the question EVERY Pastor or Evangelist wants to know? SermonView is in a unique position. We offer marketing for evangelistic events. We have a pre-registration system that can tell us the source of a registration. We also have the AttendanceTracker module for our InterestTracker CRM software. Because of this, we’ve collected a …