“Larry, it really works!” That was what a pastor told me when I asked how his social media videos had done. “We had almost a dozen guests at opening night who met me through our YouTube ads. They came because of the parasocial relationships they had built with me.” For decades, there’s been a debate among pastors: proclamational evangelism versus relational evangelism. …
“Which marketing method gets more pre-registrations AND attendance?” Isn’t that the question EVERY Pastor or Evangelist wants to know? SermonView is in a unique position. We offer marketing for evangelistic events. We have a pre-registration system that can tell us the source of a registration. We also have the AttendanceTracker module for our InterestTracker CRM software. Because of this, we’ve collected a …
Technology has changed how we interact with the physical world. Yet despite all of the technological advances, people still need human connection. So how do you create connections and build trust in a society that has less and less experience with church? By evaluating current trends, churches can adapt to a rapidly changing societal landscape and consider new approaches to …
Digital advertising including video advertising has a proven record of being more effective than just written word ads. Last year, online video made up 82% of all consumer traffic, a 15-fold increase in just 5 years. At SermonView, when we see stats like the one above, it gets our wheels spinning. We wondered, how video ads would do for evangelistic meetings and how would it all compare to direct mail. We decided …