“Todd, we need help.” Last February, when Pastor Chris called about an upcoming evangelistic series, Todd recommended our Prophecies of Hope theme. They had gotten away from “traditional” evangelism marketing, but weren’t seeing the results they wanted. So Todd put together a multi-touch campaign for them that included: The result? Nearly 100 people in the community registered with their contact information, and …

“Larry, it really works!” That was what a pastor told me when I asked how his social media videos had done. “We had almost a dozen guests at opening night who met me through our YouTube ads. They came because of the parasocial relationships they had built with me.” For decades, there’s been a debate among pastors: proclamational evangelism versus relational evangelism. …