Larry’s 2025 Christmas Letter

Larry WitzelArticles

“Todd, we need help.” Last February, when Pastor Chris called about an upcoming evangelistic series, Todd recommended our Prophecies of Hope theme. They had gotten away from “traditional” evangelism marketing, but weren’t seeing the results they wanted. So Todd put together a multi-touch campaign for them that included: The result? Nearly 100 people in the community registered with their contact information, and …

A Christmas Letter from Larry

Larry WitzelArticles

“Larry, it really works!” That was what a pastor told me when I asked how his social media videos had done. “We had almost a dozen guests at opening night who met me through our YouTube ads. They came because of the parasocial relationships they had built with me.” For decades, there’s been a debate among pastors: proclamational evangelism versus relational evangelism. …

5 Tips for Creating a Connection Plan for Your Bible Study Leads

Marketing DepartmentArticles

LeadGenerator meets people right where they are in their spiritual journey, and connects them with your church. But what happens next? Once we’ve made the initial introduction, it’s up to your team to connect with each lead. This can feel overwhelming if you’ve never done this before, or if you have had a rough experience with a “bad lead” in the past. However, with a thoughtful …

Dealing with Discouragement: When Evangelism Doesn’t “Work”

Marketing DepartmentArticles, Webinars

Overview You paid thousands of dollars for an evangelism marketing campaign and got dozens of pre-registrations for your meetings. But on opening night, most are no-shows. All that effort, little to show for it. Does this discourage you? How do you deal with it? In this webinar, SermonView founder and president Larry Witzel will help you to take hold of …

The Evangelism Pyramid

Marketing DepartmentArticles, Webinars

Evangelism is not just a series of meetings held every year or two. In a healthy church, a culture of evangelism flows through everything the church does. A variety of regular, intentional, activities that connect with your community will bring more people into your sphere of influence and increase the decisions made through any reaping events. In this video, SermonView’s …